Peekay Flour Mill
With our each campaign, their brand voice grew clearer, more relatable, and more memorable.
From kitchens in South India to the hearts of families, Peekay Flour Mills has been more than a brand — it’s a tradition of trust and taste. Yet, in a world where digital defines identity, this legacy needed a modern voice. That’s where Codenex stepped in, crafting a digital presence that speaks to both heritage and innovation.
Like fresh dough and good design
Peekay Flour Mills, though a respected name in the industry, faced the challenge of strengthening its digital footprint, crafting campaigns that resonated with both wholesalers and everyday consumers, and expressing its brand story beyond packaging. Through strategic content planning and audience-centric engagement, ranging from festive greetings to product highlights.. we elevated Peekay’s online presence. The result: a marked increase in reach, engagement, and consumer connection, reinforcing Peekay’s reputation as a trusted brand in the digital space.
Digital presence is no half-bake
We are proud to lead Peekay Flour Mills digital transformation by crafting a strategy that honors its legacy while expanding its reach. Our approach combined engaging social media campaigns, high-impact video content featuring Chef Thomas Pukkunnel, and bold outdoor and transit designs to amplify visibility. By weaving stories of quality, tradition, and everyday relevance into every touchpoint, we helped Peekay achieve viral traction with over 179,000 views on the chef-led video and consistent reach across product videos, each surpassing 55,000 views. This momentum has strengthened Peekay’s presence both online and offline, reaffirming our role as a trusted partner in their digital growth journey.
Wholesome heritage, Modern Momentum
Peekay,s Digital Journey reflects the power of thoughtful strategy, Creative storytelling, and consistent engagement by blending tradition with modern appeal the brand has carved a meaning ful presence across platform- building trust, driving connection, and setting the stage for continued growth